No. 005 | The Virtue Tee

Product Info

Before America was a nation, Benjamin Franklin was already working on something most men never attempt — the deliberate shaping of his own character.

He chose thirteen virtues.
Temperance. Silence. Order. Resolution. Frugality. Industry. Sincerity. Justice. Moderation. Cleanliness. Tranquility. Chastity. Humility.
Then he tracked them, week after week, refusing to leave his growth to chance.

It wasn’t perfection he was after — it was progress with intention.

The Virtues Tee is a quiet salute to that kind of work. The kind done in journals, in early mornings, in hard conversations and honest self-inventory.

The kind of work that builds the sort of men a free country needs.

The front carries a vintage monogram in the style of early American maker’s marks — a small, dignified emblem.

The back holds a hand-rendered design built around Franklin’s thirteen virtues, laid out over a sturdy-rooted tree - a reminder that character is grown.

As with every FFSCo piece, the details matter:

The printed inner tag bears this design’s run number and name — the quiet signature of every FFSCo release, kept as craftsmen once kept their marks.

This isn’t a checklist.

It’s a nudge — to live a little straighter, think a little deeper, and carry your life with intention.